Jane Herbert
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Payment By Results – a Great Idea in Principle …
The issue of payment by results has been a hot topic among the PR fraternity for some time now. Of course PR agents have to be accountable and we must be able to demonstrate the value we bring to our client's businesses. At Pilotmax we work to clear objectives agreed with our clients and provide a range of evaluation services. However, personally I am still unconvinced of the real benefit to either client... (posted by Jane 1 year 98 days ago.)
The issue of payment by results has been a hot topic among the PR fraternity for some time now. Of course PR agents have to be accountable and we must be able to demonstrate the value we bring to our client's businesses. At Pilotmax we work to clear objectives agreed with our clients and provide a range of evaluation services. However, personally I am still unconvinced of the real benefit to either client... (posted by Jane 1 year 98 days ago.)
Social Networking Guidance Notes
General Recommendations – Twitter, Facebook, LinkedIn, Blogs All very useful for research once you have established a network If you do nothing else search and track – any unfavourable comment needs to be addressed, favourable needs to be encouraged Use to make friends/business contacts Communicate news – must be of genuine interest to recipients, but not... (posted by Jane 1 year 98 days ago.)
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General Recommendations – Twitter, Facebook, LinkedIn, Blogs All very useful for research once you have established a network If you do nothing else search and track – any unfavourable comment needs to be addressed, favourable needs to be encouraged Use to make friends/business contacts Communicate news – must be of genuine interest to recipients, but not... (posted by Jane 1 year 98 days ago.)
Media Relations As a Promotional Tool
Commercial success or failure can rest on the way a company is perceived. Effective media relations will increase the bottom line by helping to generate direct sales. It will also add validity to a company and its services and help improve brand positioning. But when is the best time to use it? And how can you ensure you get the most out of your campaign? PR is a way of building a company's profile and nurturing a... (posted by Jane 1 year 98 days ago.)
Commercial success or failure can rest on the way a company is perceived. Effective media relations will increase the bottom line by helping to generate direct sales. It will also add validity to a company and its services and help improve brand positioning. But when is the best time to use it? And how can you ensure you get the most out of your campaign? PR is a way of building a company's profile and nurturing a... (posted by Jane 1 year 98 days ago.)
PR Pointers
Shakespeare wrote about the value of reputation 400 years ago, so the importance of reputation management should not be news to anyone. Public relations and publicity are not the same thing. Max Clifford is to PR what Wayne Rooney is to cricket — a great player of a very different game. While you are saying, “No comment,” to one journalist, your smarter competitor is weaving their key messages into a quote for... (posted by Jane 1 year 156 days ago.)
Shakespeare wrote about the value of reputation 400 years ago, so the importance of reputation management should not be news to anyone. Public relations and publicity are not the same thing. Max Clifford is to PR what Wayne Rooney is to cricket — a great player of a very different game. While you are saying, “No comment,” to one journalist, your smarter competitor is weaving their key messages into a quote for... (posted by Jane 1 year 156 days ago.)
Watch Out, Your Reputation Is Slipping…
Every organisation or individual has a reputation; it may be big or small, good or bad. Public relations is the process of actively managing reputations. Why bother? Because if you don’t take control of managing your reputation, others will do it for you. That’s frightening because the reputation they create for youmay not be the one you want or deserve. Today we have highly sophisticated and... (posted by Jane 1 year 156 days ago.)
Every organisation or individual has a reputation; it may be big or small, good or bad. Public relations is the process of actively managing reputations. Why bother? Because if you don’t take control of managing your reputation, others will do it for you. That’s frightening because the reputation they create for youmay not be the one you want or deserve. Today we have highly sophisticated and... (posted by Jane 1 year 156 days ago.)
10 Golden Rules of Reputation Management
1. Tell the truth. A customer who discovers that you have lied disappears, never to return. If you lie to a journalist, the best you can hope for is for them never to mention you again. More likely, you will be publicly pilloried as a company which cannot be trusted. 2. Deliver. The easiest way to build and keep a good reputation is to promise a high-quality product or service and then to produce the goods... (posted by Jane 1 year 212 days ago.)
1. Tell the truth. A customer who discovers that you have lied disappears, never to return. If you lie to a journalist, the best you can hope for is for them never to mention you again. More likely, you will be publicly pilloried as a company which cannot be trusted. 2. Deliver. The easiest way to build and keep a good reputation is to promise a high-quality product or service and then to produce the goods... (posted by Jane 1 year 212 days ago.)
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