PR Pointers
Posted: Wednesday, December 22, 2010
by Jane Herbert
Pilotmax
- Shakespeare wrote about the value of reputation 400 years ago, so the importance of reputation management should not be news to anyone.
- Public relations and publicity are not the same thing. Max Clifford is to PR what Wayne Rooney is to cricket — a great player of a very different game.
- While you are saying, “No comment,” to one journalist, your smarter competitor is weaving their key messages into a quote for another.
- Who are you going to buy from, a recommended supplier or a complete stranger?
- At its simplest, PR stops your sales force hearing, “Who?” But, PR is never that simple.
- Fame does not mean fortune. Anyone can become famous. 18 years after his notorious IOD speech, Gerald Ratner is still famous, but his brand never recovered.
- If good PR was easy, everyone would have a great reputation.
- Do not spend money on PR unless you plan to measure its performance.
- Your competitors will always be happy to talk about you.
Jane has nearly 20 years experience in public relations and is managing director of PR agency Pilotmax
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Top-level comments on this article: (1 total)Very pithy! Every one of your points is so true. Jim Carey once said that success doesn't depend on talent - and made some quip about a notoriously untalented but successful actor - it depends on PR.
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